This past Friday I was at the Crespi vs. St. Bonaventure game. I was on the sidelines watching the game visiting with a good friend of mine, and he started sharing with me a GREAT recruiting story that speaks volumes about HOW to WIN this game of college recruiting and INSPIRE you about what is possible in YOUR recruiting process.

My friend and I were discussing a STUD RB back in Southern California that was not getting any love from college coaches…college coaches were only looking at his variables: Height, Weight, etc. and they were missing the size of his heart.

The coaches believed that he could not play for their school. My friend took it upon himself to coach this player and wanted to launch him into success. He sat with the player to help him make an online video for his profile and started emailing the coaches of major universities. The main point here was that on the subject line of the emails, the player wrote a unique line such as:

SUBJECT: “I am the Running Back YOU need”…; “Running Back to help YOUR program”; “CA Star RB to help your program”

These subject lines were mainly used to generate interest in the minds of the coaches to open the email and read it. Of course, in the email, he would request them to go through his online video that showcased his profile.

He started linking the online video profile to his signature on his emails, at least a few of the coaches would click to view his profile.

The young boy had clearly understood that his recruiting campaign would become a success only if there was a PR tilt in it. Hence he adopted his PR strategy. Important people on Scout.com were also contacted to generate interest in him. The huge hype created due to his PR campaign resulted in his getting his first offer. That was a great start for him. He then sent mails to the other coaches recruiting him that he had received an offer. This acted as a catalyst and offers started flowing in. The number of offers went up to 8 D1 offers.

The general mentality of human beings is to want to have what is difficult for them to have. This promptly made the coaches extend their offers to this players. Later, when he traveled to North Carolina, he informed all the coaches of all the major universities in the State that he was available to stop by their school. He showed them his profile on the video. When his family drove around the major colleges of North Carolina, the results were amazing. By the end of the evening, he had four offers on his lap.

Hence he went from 0 – 8 D1 offers, and the story gives you the following tips:

1. BE HUNGRY and STAY HUNGRY – YOU will only go through this process once, so make the most of it!

2. You should promote yourself using all possible means. Sometimes PR works most effectively.

3. You should ensure that people watch your profile video and hence it is better to carry DVD’s with you. Treat your DVD’s like your business card.

Learn more about the keys to getting anAthletic Scholarship. Coach Chris Berg wants to share with you the secrets he has used to help generate over $77million in Athletic Scholarships so you can achieve your collegiate dreams.

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